> For the complete documentation index, see [llms.txt](https://cellardao.gitbook.io/cellardao-society-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cellardao.gitbook.io/cellardao-society-whitepaper/about-us/vision-and-mission.md).

# Vision & Mission

What do we stand for?

## Our Vision

We are wine & spirits lovers at heart and we are combining our passion with a bold vision to revolutionize wine & spirits trading.

CellarDAO Society wants to **bring the wine & spirits industry into a new era of blockchain enabled investment & trade.** 

Ultimately, our aim is to **streamline access to fine wine and premium spirits** and to upgrade general industry business practices.

By using blockchain, we aim to **increase** **provenance and transparency** throughout the industry as well reducing negative product quality impact caused by logistics. In doing so we can also **reduce carbon footprint** by making sure wines & spirits don't need to be shipped to be traded.

## Our Mission

We want to achieve our vision by **becoming a central node in the wine & spirits industry**. A place where **futures and physical products can be digitized and traded.**\
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Our mission is to provide a very smooth entry gateway to wine & spirits investment and to build a marketplace where any owner can trade their physical goods without having to move them.

We want to **fuse a web2 ecommerce shopping environment with web3 technology** under the hood to unlock a truly frictionless customer experience.